Bóbi, your new friend

 

Bóbi, your new friend

2015
Concept, branding, art direction, design.
Websummit 2015 selected
www.bobiyournewfriend.com


Agency: Break the loop
Concept: Alex Coelho & Lincoln Grosso
Art direction & design: Lincoln Grosso & Alex Coelho
Product design: Andrey Hermuche (Cenoarte)
3D Artist: Rodrigo Simon


About:
Bóbi is the new parent’s assistant toy, who helps to educate and take care their newborn to 5 years old. He encourages the child to learn and memorize relevant contents. In the other hand, he collects data that can be helpful for the child development.

Bóbi was selected to participate in Web Summit 2015. He won €12,000 for a exhibition stand for his exposure.
Media: G1 & Exame (Portugal)