09
MPSP | MP+
Client
Client
Ministério Público de São Paulo
Ministério Público de São Paulo
Type
Type
Creative Art Direction
Creative Art Direction
About
About
The Public Prosecution Office of São Paulo (MPSP) needed to communicate the full scope of its services to the public. During a collaborative sprint with the client and agency, we realized the audience was only aware of a fraction of its work. Our strategy was to leverage the most recognizable services as a hook to introduce the lesser-known ones, bringing the concept 'MPSP does more' to life by showing it goes far beyond what people know.
The Public Prosecution Office of São Paulo (MPSP) needed to communicate the full scope of its services to the public. During a collaborative sprint with the client and agency, we realized the audience was only aware of a fraction of its work. Our strategy was to leverage the most recognizable services as a hook to introduce the lesser-known ones, bringing the concept 'MPSP does more' to life by showing it goes far beyond what people know.
