Have You Imagined Your 2021 Version? | Banco do Brasil
Concept - Art Direction - Film - Photography - Social media - Out of home media
In 2020, together with the Briviadez team, I had the pleasure of developing Banco do Brasil’s year-end campaign. Despite the challenges posed by the pandemic, we crafted a concept that invited the audience to envision their version of 2021. Focusing on the pillars of Entrepreneurship, Style, Gaming, Agribusiness, and Investment, we produced an extensive range of content showcasing trends in each of these segments. In addition to the video material, a website was launched where the full content could be accessed in PDF format.
Já Imaginou Sua Versão 2021?
Concept - Art Direction - Film - Photography - Social media - Out of home media
Em 2020, junto à equipe da Briviadez, tive a satisfação de desenvolver a campanha de final de ano do Banco do Brasil. Apesar dos desafios impostos pela pandemia, criamos um conceito que incentivava o público a imaginar sua versão de 2021. A campanha abrangeu as verticais de Empreendedorismo, Estilo, Gamer, Agro e Investimento, resultando em um extenso material com tendências para cada um desses segmentos. Além dos vídeos, também foi lançado um site onde o conteúdo completo estava disponível em formato PDF.
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In 2020, together with the Briviadez team, I had the pleasure of developing Banco do Brasil’s year-end campaign. Despite the challenges posed by the pandemic, we crafted a concept that invited the audience to envision their version of 2021. Focusing on the pillars of Entrepreneurship, Style, Gaming, Agribusiness, and Investment, we produced an extensive range of content showcasing trends in each of these segments. In addition to the video material, a website was launched where the full content could be accessed in PDF format.
