Tera Festival 2024
Branding & Visual Design
I was commissioned to collaborate on the creation of communication materials for the Tera Festival 2024, organized by Escola Tera. As the art director, I developed images using artificial intelligence and elements from the brand's visual identity, ensuring alignment with the concept of the event’s live sessions. I also contributed to adapting the messaging for each stage of the conversion funnel, ensuring effective communication. Using Figma, I designed and shared the materials with the team, fostering collaboration throughout the process.
A Voz da Experiência- The voice of experience
Concept - Art Direction - Film - Photography - Out of home media
Em uma parceria com o Facebook Creative Shop, encontramos uma maneira de
comunicar a segurança e facilidade de comprar no app do Mercado Livre.
Nós convidamos as celebridades mais reconhecidas da televisão brasileira
para compartilhar sua experiência de com o público.
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