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Mercado Livre | Fathers who raise

Client

Client

Zara

Zara

Type

Type

Creative Art Direction

Creative Art Direction

About

About

We have developed a Father's Day campaign that shows how the new parenthood influences and shapes the next generation. We present these attitudes in order to inspire young and future parents who want to build a more just, humane and equal world for the next generations. A curious fact happened during the recording of the casting tests. Some children, finding out they should play with a doll in the film, refused to go ahead with the test.

We have developed a Father's Day campaign that shows how the new parenthood influences and shapes the next generation. We present these attitudes in order to inspire young and future parents who want to build a more just, humane and equal world for the next generations. A curious fact happened during the recording of the casting tests. Some children, finding out they should play with a doll in the film, refused to go ahead with the test.